Brand Guideline Questionnaire

This Vital worksheet is intended to help us understand your brand and also function as a brand exercise for you. You might learn some things about yourself in the process 🙂 Upon submission of this form we will email you the completed questionnaire for your records.

Please consider these questions carefully and do not hesitate to clarify any of the questions with us.

  • Brand Values

  • Company Values: [Five words to guide priorities and show how employees should act]

  • List five words that represent your brand:

  • List three messages that your brand needs to communicate:

  • Brand Attributes

    Please indicate on the bars below where your brand would fall between the two opposing characteristics.
  • Abstract Values

  • Please Make sure you fill out the contact information below. Once you submit this form we will email you your entire questionnaire.